Taking SEO courses and certifications can be helpful for beginners to learn in a structured format, led by SEO experts who want to update their credentials as well as acquire new skills in a fast-shifting and competing market. By taking this course you will be able to provide all SEO services to different companies independently and earn enough to enjoy a good lifestyle. This course will give you training on the following aspects:

• Introduction to SEO
• Profitable keyword search
• On-page and off-page SEO
• Technical SEO
• SEO Audit
• Google Analytics and Google Search Console Set Up
• WHAT IS SEARCH ENGINE OPTIMISATION?
   DEFINITION
   GLOSSARY
   SEARCH ENGINES AND DIRECTORIES
   HOW SEARCH ENGINES WORK
   CRAWLERS, ROBOTS, SPIDERS
   ALGORITHMS
   SEARCH ENGINE INDEXING
   RANKING
   DIRECTORIES
   WEBSITE ARCHITECTURE
   STATIC PAGES
   DYNAMIC PAGES
   History (Google, Bing, Yahoo, Ask, Baidu etc.)
   Development & Growth of Search Engines in a Cyber
   Type of Marketing
   Pull Marketing
   Purpose of SEO
   How Google’s Search Engine Works
   Basics of SEO
   Terminology Cycle of Search Engine (How its Work)
   Table of SEO Success Factors
   What is ranking on Google?
   Advantages of high Ranking
  KEYWORDS RESEARCH
   
  What are keywords?
   Purpose of keywords in Website’s marketing
   Uses of Keyword Researching Tools(Search Volumes, Competition, Business
  Priority)
   Keyword Planner tool And other 3rd part online tools and
   Desktop Application
   Mapping Keywords to Website Pages
   Segregation of High and Low priority Keyword
   Primary Keywords Secondary Keywords LSI Keywords
   Competitive Keywords Also
   Create an Excel File of keywords
   Uses of formulas to get find the best and main (Business matching keywords)
  HOW TO BE SEARCH ENGINE FRIENDLY
   PAGE CODING
   MANAGING SPIDERS/ROBOTS
   CRAWLABILITY
   REWRITING PAGES
   SUBDOMAINS
   THEME PYRAMIDS
   USEFUL LINKS
  ON-PAGE SEO
   What is On-Page SEO?
   Two type of SEO = “On Page” & “Off Page”
   Basics of HTML – Designing How to use Keywords
   Whole keyword report in On-Page SEO?
   URL, Meta, Title, Description, Hi, and other headings
   Algorithm of How to use Keyword on Website’s Page
   Which types of Images are used on the page?
   ALT in the Images Crawling & Indexing
   Difference between Crawling and Indexing
   XML & HTML Sitemaps, How to make it? Robots.tx
   Purpose of that file!
   Algo of Robots file best practices
   Anchor Text
   Fundamental of Anchor Text
   Complete Case study of Anchor Text
   Activate Windows
   Internal Linking
   How to prioritize the other web pages?
   Analyze with the Tools
   Google Search Console & Bing Webmaster
  OffPage Optimization:
   
  Know the Off-page Optimization
   How to create Backlinks
   Why are backlinks essential?
   Know more about Do-Follow and No-Follow Backlinks
   How to increase Domain Authority?
   What is Google Domain Authority?
   What are Search Engine Submissions?
   Directory Submissions
   Blog posting and comment writing
   Guest Posting
   Article writing and submissions
   Press Release writing and submissions
   Classifieds posting
   Social Bookmarking
   Business Listing
   Social Networking
   RSS Feeds
   Broken Link Building
   Bloggers outreach
   PBN link building
   Expired domain link building
   Profile Creation Link building
   Web 2.0 link building (Blogging)
   Tier 2, Tier 3 link building
   Blogging
  UI AND UX ACCORDING TO SEO
   How to make friendly web design & architecture?
   Thinking of good UI and designing a website (goals & conversion models)
   How to show your content and where?
   Improving UI/UX for SEO
  TECHNICAL SEO
   URL Architecture
   Page Speed Analysis (GTMetrix / Pingdom Tool / Google Page Speed
  Checker Tool)
   How to fix it according to Google’s Stander Broken Links
   Test and improve page speed
  Mobile web crawling
   Structured data usage & optimization
   AMP configuration
   Check indexing
   Make sure important resources are crawLable
   Audit internal links
   
   Review your sitemap
  LINK BUILDING (OFF-PAGE SEO)
   What is link building?
   Purpose of backlinks?
   Types of Backlinks
   Do follow link and not follow link
  LINK BUILDING (OFF-PAGE SEO)
   Normal “BL (com)
   Ranks (singles, measurement, check, and balance)
   How to prioritize the Backlinks?
   According to Google
   Keyword Ranking
   Competitor Research
  LOCAL SEO
   SEO Strategies for Localized Businesses
   Social Media Back linking and Marketing(Quora, Twitter, Linkedin, Facebook,
  Google+, Pinterest)
   Online Reputation Management
   Targeted Audience Strategy
   Lead Generation for Local Audience
   Local SEO (by Category, Niche, Products, Services etc.)(Schema for
  Addresses, Local Keywords, Local Website