Search Engine Optimization
Taking SEO courses and certifications can be helpful for beginners to learn in a structured format, led by SEO experts who want to update their credentials as well as acquire new skills in a fast-shifting and competing market. By taking this course you will be able to provide all SEO services to different companies independently and earn enough to enjoy a good lifestyle. This course will give you training on the following aspects:
- Introduction to SEO
- Profitable keyword search
- On-page and off-page SEO
- Technical SEO
- SEO Audit
- Google Analytics and Google Search Console Set Up
- WHAT IS SEARCH ENGINE OPTIMISATION? DEFINITION GLOSSARY SEARCH ENGINES AND DIRECTORIES HOW SEARCH ENGINES WORK CRAWLERS, ROBOTS, SPIDERS ALGORITHMS SEARCH ENGINE INDEXING RANKING DIRECTORIES WEBSITE ARCHITECTURE STATIC PAGES DYNAMIC PAGES History (Google, Bing, Yahoo, Ask, Baidu etc.) Development & Growth of Search Engines in a Cyber Type of Marketing Pull Marketing Purpose of SEO How Google’s Search Engine Works Basics of SEO Terminology Cycle of Search Engine (How its Work) Table of SEO Success Factors What is ranking on Google? Advantages of high RankingKEYWORDS RESEARCHWhat are keywords? Purpose of keywords in Website’s marketing Uses of Keyword Researching Tools(Search Volumes, Competition, BusinessPriority) Keyword Planner tool And other 3rd part online tools and Desktop Application Mapping Keywords to Website Pages Segregation of High and Low priority Keyword Primary Keywords Secondary Keywords LSI Keywords Competitive Keywords Also Create an Excel File of keywords Uses of formulas to get find the best and main (Business matching keywords)HOW TO BE SEARCH ENGINE FRIENDLY PAGE CODING MANAGING SPIDERS/ROBOTS CRAWLABILITY REWRITING PAGES SUBDOMAINS THEME PYRAMIDS USEFUL LINKSON-PAGE SEO What is On-Page SEO? Two type of SEO = “On Page” & “Off Page” Basics of HTML – Designing How to use Keywords Whole keyword report in On-Page SEO? URL, Meta, Title, Description, Hi, and other headings Algorithm of How to use Keyword on Website’s Page Which types of Images are used on the page? ALT in the Images Crawling & Indexing Difference between Crawling and Indexing XML & HTML Sitemaps, How to make it? Robots.tx Purpose of that file! Algo of Robots file best practices Anchor Text Fundamental of Anchor Text Complete Case study of Anchor Text Activate Windows Internal Linking How to prioritize the other web pages? Analyze with the Tools Google Search Console & Bing WebmasterOffPage Optimization:Know the Off-page Optimization How to create Backlinks Why are backlinks essential? Know more about Do-Follow and No-Follow Backlinks How to increase Domain Authority? What is Google Domain Authority? What are Search Engine Submissions? Directory Submissions Blog posting and comment writing Guest Posting Article writing and submissions Press Release writing and submissions Classifieds posting Social Bookmarking Business Listing Social Networking RSS Feeds Broken Link Building Bloggers outreach PBN link building Expired domain link building Profile Creation Link building Web 2.0 link building (Blogging) Tier 2, Tier 3 link building BloggingUI AND UX ACCORDING TO SEO How to make friendly web design & architecture? Thinking of good UI and designing a website (goals & conversion models) How to show your content and where? Improving UI/UX for SEOTECHNICAL SEO URL Architecture Page Speed Analysis (GTMetrix / Pingdom Tool / Google Page SpeedChecker Tool) How to fix it according to Google’s Stander Broken Links Test and improve page speedMobile web crawling Structured data usage & optimization AMP configuration Check indexing Make sure important resources are crawLable Audit internal links Review your sitemapLINK BUILDING (OFF-PAGE SEO) What is link building? Purpose of backlinks? Types of Backlinks Do follow link and not follow linkLINK BUILDING (OFF-PAGE SEO) Normal “BL (com) Ranks (singles, measurement, check, and balance) How to prioritize the Backlinks? According to Google Keyword Ranking Competitor ResearchLOCAL SEO SEO Strategies for Localized Businesses Social Media Back linking and Marketing(Quora, Twitter, Linkedin, Facebook,Google+, Pinterest) Online Reputation Management Targeted Audience Strategy Lead Generation for Local Audience Local SEO (by Category, Niche, Products, Services etc.)(Schema forAddresses, Local Keywords, Local Website
About The Intructor
Okasha Sammer (An SEO Instructor)
Okasha Sammer has years of experience in optimizing websites to rank them on search engines organically. She has worked with Local & International clients.
She has expertise in Onpage SEO, Off page SEO and Technical SEO. Furthermore, she can meet the challenges and has always been a competitive person in her field.
She also has experience in SEO-Optimized Content writing, both for websites and blog sites.