Are you a beginner?
Are you curious to know how to flawlessly execute SEO strategy to rank #1 on Google?
This Google SEO guide will teach you all the terms and tactics with the best Search Engine Optimization techniques. We’ve designed this SEO guide exclusively for beginners to better understand all the searched terms that make any website friendly to search engines and generate traffic. Ultimately, you will get a clear roadmap to rank the website higher in search engines.
Let’s Understand First, “What is SEO?”
Organizing your website in the search engine (without any paid advertisement) will diversify traffic and improve your ranking in the search engines is termed Search Engine Optimization.
Related: What is SEO in digital marketing?
It is essential to know what people are looking for online, what answers they want, what are their problems to solve, and what kind of content they want to read. If you know the answers to these questions and provide value, you’ll be able to reach people looking for the solutions you offer online.
Why is Search Engine Optimization crucial?
SEO isn’t just ranking your website in search engines. Instead, it transforms the browsers into your potential customer. SEO not only builds brand awareness of your business, but also builds credibility and trust of your customer in your business.
Paid ads get fewer clicks than organic search results because people who know what they’re doing are more likely to trust them.
When you optimize your site, you give search engines better information so that your content can be indexed and shown correctly in search results.
Cool, isn’t it?
To completely dive into the sea of SEO, its important, how to understand SEO, how Search Engine works and how to use SEO tools with the perfect strategy to get the results according to google seo checker.
Let’s get started!
Crawling, Indexing and Ranking are all about How Search Engines Work.
What are the significant aspects of proven SEO strategy?
Don’t get confused with these terminologies. These terms are the answer to the question; of how search engines work.
Crawling is the process in which internet bots “read” or crawl your website pages using their web crawlers. A crawler usually begins with one page and follows all the links to other pages that work. Search engines operate the crawling process for the next step called ‘indexing.’
A search engine’s database is also called an “index.” Indexes have information about all the websites that Google or another search engine was able to find. If a search engine doesn’t have a site in its index, users won’t be able to find it.
The ranking is the process of putting search results in order by their relevance. In SEO, rankings mean where a website is on the search engine results page. When someone searches, the search engine looks through its index for the most relevant content and then sorts it to answer the searcher’s question.
How to do SEO; The Most Important Question
Now, you know the fundamental concept of SEO, and how Search Engines work.
We’ll take you to the next step, how to start SEO. What are the basic SEO steps, and what are the best implementations of Search Engine Optimization techniques?
Here we’ve enlisted major steps of a winning SEO strategy. Have a look:
1- How to do Keyword Research for SEO a beginner’s guide
The first step of search engine optimization is finding the right and relevant words or phrases people are searching for. It is an art to craft the most relevant content with the best keyword that satisfies your customers and search engines.
Keyword research is the backbone of SEO. All your journey towards ranking solely depends upon Keyword research. With proper keyword research, you will be able to answer the following questions:
- What is the search intent of people? (refers as website traffic)
- How many individuals are looking for a specific solution to their problems? (relates to keyword search volume)
- What information do they like the most?
Excellent keyword research will help you craft rich and relevant content for your target audience.
Find Your Target Audience Before Keyword Research.
The first thing you should do is figure out who your audience is and their goals. What do they want the answers to? And what are the search terms or phrases they use while searching?
You can help your customer by providing the best solution to their problems through content. Asking the questions your audience is already looking for is a crucial step in planning to help you find better keywords and write better content.
How to discover keywords?
Discovering the correct keywords during keyword research is vital.
Here are some free keyword tools that will prove a great help to find profitable keywords.
- Start with your seed keywords (about your product, services, or business).
- You can also analyze those keywords into some paid keyword research tools like SemRush, Moz, Ahref, and UberSuggest. Moreover, must try these tools’ free version.
- You’ll Discover Search volume and related keywords
- You can also find the best-related keyword, most asked questions, topics for blog content, etc.
It is vital to realize that only pages rank for keywords, not entire websites. Diversifying your website’s pages by optimizing each for its unique keywords is crucial.
Let’s Uncover the Keyword Search Volume.
There is a reversible relation between keyword ranking and search volume; the higher the search volume ultimately higher the ranking.
It is frequently referred to as keyword difficulty and sometimes includes SERP elements like carousels, graphs, and feature snippets.
The bigger the search volume, the more competition, and work are required to succeed in organic search rankings. However, if you go too low, you risk not engaging in any searches on your site.
It may be optimal to target highly specialized search phrases with less competition; these are known as long-tail keywords.
Do you know what long tail keywords are?
Long tail keywords with a lower search volume typically convert better since searchers are more particular and deliberate in their inquiries.
2- On-page optimization
On-page optimization refers to all actions that may be made directly within a website to boost its search engine rankings.
On-page SEO enables you to transform your analysis into audience-appealing content. Just be careful not to fall prey to low-value SEO strategy.
Things to avoid that could do more harm than good!
- Thin content duplicate content
- Keywords stuffing
- Auto-generated content using A.I. Tools
Now we’ll discuss what on-page optimization features are crucial beyond content.
After reading this section of the beginner guide to SEO, you will understand critical on-page features that are proved the best SEO strategy.
Header tags are HTML elements used to identify headings on a webpage. The H1 tag, the primary header, is usually designated for the page’s title.
There are also subheading tags ranging from H2 to H6, although utilizing all of them is optional.
When you link to other pages on your website, you ensure that search engine crawlers can find all of your site’s pages, pass link equity (ranking power) to other pages, and assist site users with navigation.
To link to a page, use anchor text that reflects the page’s content. Anchor text communicates with search engines about the topic of the linked website.
Image Alt: a proved SEO strategy.
Alt text, or “alternative text,” in images is a web accessibility principle. Screen readers use this text to describe images to people who can’t see them. It’s important to have alt text descriptions so that people who can’t see them can understand what your website’s pictures show.
Images are the leading cause of web page load times. Image compression is the most outstanding solution for this problem.
A page’s title tag is a descriptive HTML element that gives the title of a specific web page. They are stacked within each page’s head tag and look like this. If you put keywords in the title tags, it will be more relevant.
Meta descriptions are HTML elements that describe the page they are on, just like title tags. Also, they are inside the head tag.
The things that make a reasonable title tag also make a good meta description.
3- Link building
It’s time to build your credibility with search engines through link building.
There are two types of links we use while website link building:
Inbound links are HTML links that go from one website to another. They are also called backlinks or external links.
Internal links are the links between pages on the same site.
To get search engines to trust you and give you authority, you’ll need links from sites that show they are expert, authoritative, and trustworthy (E.A.T.)
What is the best SEO strategy to build credible inbound links?
Whenever you construct links, be sure they serve your specific purposes. When it comes to link building, a few tried-and-true strategies consistently produce positive results for businesses of all sizes.
Page resources Link building
Resource page link building is the process of constructing backlinks from pages with selected lists of links to external sites.
Resource pages are an excellent method of link building. It can also provide you with unique ideas for content production; consider what kinds of materials you could generate that these pages would all want to reference and link to.
To “guest post” means to provide articles to an organization’s website other than one’s own. Typically, guest bloggers post for blogs in their business compared to their own to obtain links and drive traffic to their websites.
Guest post-link-building techniques Increase your domain authority by linking to high-authority external websites, increasing your brand credibility and recognition, and developing global relationships with partners.
Broken link building
Broken link building entails discovering broken links and contacting web admins with a resource to replace the broken connection. After all, you’re assisting the webmaster while obtaining a connection to your website. Thus it can be an excellent link-building tactic.
What is Technical SEO?
You can improve your website for search engines and establish confidence with developers if you have basic technical SEO knowledge.
Some groundwork is required before you get into your technical SEO analysis.
- Examine Your Preferred Web Domain
A domain is an address visitors type into a web browser to visit your site. Secondly, selecting a preferred field indicates to search engines whether you’d like the www or non-www version of your site to appear in the results.
To ensure the safety of your website’s visitors, implement SSL or Secure Sockets Layer.
- Optimize your website page speed
The loading time of a website affects more than simply the user’s experience and the probability of them converting.
- Create XML Sitemap
Sitemap in XML format is read and indexed by search engines. A sitemap does the same for your website, in the same way that a road map helps you with unfamiliar territory. Once finished, you send your sitemap to Google Search Console and Bing Webmaster Tools. Don’t forget to keep your sitemap up-to-date as you make changes to your website.
- website Architecture
Your website has several pages. These pages must be arranged so that search engines can quickly find and crawl them. That is where your site structure, also known as your website’s information architecture, comes into play.
- Set a perfect URL
URL structure refers to how you organize your URLs, which your site architecture may influence.
- Robot Text.
The /robots.txt file is one of the first places a web crawler will look for instructions when exploring your site.
Search engine spiders “crawl” your site in search of relevant keywords and other information that will help them index your pages.
To learn all SEO strategy with hands on exercises, you can also enroll in SEO course.
SEO is more than just getting found on search engines and directing traffic to your website. It’s about giving a positive experience while producing leads and revenue with effective seo strategy.
You must do more than target the proper keywords to create a great user experience and get leads from searches. Furthermore, you must grasp the aim of the search user and complete information that solves their difficulties. You will be able to generate content that fulfills the demands of search users and is optimized for search engines to locate and index once you grasp what SEO is, how it works, and how to do SEO.
If at the start, an effective SEO strategy is not set, you will never be on track to get results.
1- How do I start learning SEO?
Learn the basic principles of SEO and Put your skills to the test. Improve your SEO knowledge with the above-detailed beginner guide to SEO for in-depth understanding. Practice as much as you can.
2- What is the first step to starting SEO?
Defining the relevant keywords is the first step in producing optimized search engine website content. You can make content that Google indexes better if you use keywords and organize your topics around those keywords.
3- Can I learn SEO on my own?
You don’t have to hire an SEO expert if you want to master the basics of search engine optimization (SEO). First, you need to trick yourself into thinking SEO is easy. If others have succeeded, you can, too. The only prerequisites are a desire to study and some time.
4- Can you explain SEO to a newbie?
The term “search engine optimization” (SEO) refers to the method used to raise a website’s ranking in organic search results. Technical audits, link building, content production, and keyword research are part of this process. Companies are willing to pay Google to have a presence on the site.
5- What are external backlinks?
When using an internal link on your site, the text that appears within the link is actually generated by the web server, and you don’t need to include any HTML.
It is a term you should be aware of. External links are links from domains that point to yours. If people click on them, they go to your site.